When it comes to preparing a presentation, most people spend most of their preparation time putting together their Powerpoint slides. But think about the last presentation you attended and tell me what you remembered. The slides? No. The presenter? Right. The best slideshow in the world can’t make up for poor delivery, but a good…
Category: Digital Marketing
Virtually Perfect Proofreading and Other Editing Myths
One of the difficulties a writer faces is revising his work in an attempt to locate all the errors. In general, there are two forces working against a writer trying to ensure that his work is error-free. 1. Being too close to work makes it difficult for you to concentrate on your writing. 2. You…
Social Media Marketing: How To Update Your Facebook Status To Include Photos
One day I was sitting at a small event learning something new. I noticed that Jorge, to one side of me, was no longer paying attention to what was being taught from the front of the room. Instead, he was scrolling through his Facebook newsfeed. For the sake of market research I began to observe…
It’s going to be an e-reader Christmas
I’m going to make some predictions based on what I’ve seen happening this week in the eBook market. As with any type of forecast, I probably have a 50-50 chance of being wrong. But guessing about the future, particularly in the fast-paced realm of technology, is my kind of fun. First of all, how do…
What is network marketing?
Before I get into the details, let me answer one of the most frequently asked questions and probably the most basic of all: “What is network marketing?” In 2009, my mentor, the incomparable Mr. Jopet Pedroso, taught me the definition of the subject. He said: “Network marketing is a system of moving products from the…
Keyword research plays a vital role in search engine marketing
Every time you search for information on search engine optimization or try to learn a new strategy regarding the topic, one point will remain constant, the importance of keywords. When someone visits your website or blog, the first few seconds decide whether they will stay or go. What is a “keyword” and how does it…
The 5 best SEO tools that make the website reach the Top 10 of Google
Webmasters and website owners are often confused when it comes to choosing the ideal SEO software tool for their websites. Search engine optimization plays a critical role in driving web traffic to a website and giving it recognition online. Even getting top spots in search engine rankings is not possible with SEO. Organic website optimization…
Adjusting your SEO to enhance your brand through content
Writing high-quality content is an absolute have to if your brand and your business are going to be successful. Of course, there is much more to writing content than just writing content. It takes research to find topics, and once you’ve found the ideas, you need to study for your trusted resources to back up…
Cover Letters That Get Results
Perhaps an employer is interested in how you think. How you highlight and express your skills and talents. A crafted cover letter acts as a bridge between what an employer is looking for and her skill set. In a cover letter, you should address the keywords in the job description. It’s impossible to have a…
Confused by social networks? Simply Your Social Media Strategy With These 3 Purpose Driven Categories
I have seen many companies and organizations take a passive-aggressive approach to social media. They seem to get hot with a lot of activity and then cool down and lose focus altogether. It just unfolds that way. In fact, managing social media channels for most organizations of more than five people can be challenging. But…