I see it all the time, a hot idea, a passionate team, the illusion of the market, an unsophisticated investor, and the numbers… showing the unspeakable reality that the business is failing – Alternative facts perhaps. The MAIN reason entrepreneurs or small business owners don’t like business plans is that they aren’t flexible enough to…
Category: Digital Marketing
WWII Veterans Take On Youth Baseball Team In New Comic Novel
Based on the life of its author with a bit of poetic license, “A Day for Heroes” tells the story of a young boy, Ray, as he grows up in the 1950s and transforms from a boy of holy terror to a incredible baseball player, and more importantly, it’s a story of fathers and sons…
How to Advertise on Facebook – Tips for Success
Facebook has literally outgrown its initial status as one of the most popular social networking sites. It is now one of the leading commercial advertising platforms. This is so because it has over a billion registered users and the millions of users who visit the site every day. The fact that it has features like…
Teflon, Egos and Libras
Ladies, have you been the audacious enough to ask a guy out on a date? Or did he ask for his number? Did they look at you weird or did they seem very nervous? I say this because some men really turn off when the woman takes the initiative to approach them. I find this…
Web Optimization – What is SEO?
Website optimization is essential to your success SEO (web optimization) is working with your website and online marketing to make sure you get the best search results from search engines. Knowing what terms people type when searching for a product/service helps you decide what words to use on your website. If you offer any kind…
Why are projects like concerts and Olympics mostly delivered on time, while IT etc. fail?
Well, I think that entertainment-related projects have a social impact and disrepute if they fail, in addition to the monetary loss. The Olympics are a massive build for that country’s image when they are ready on time. There are contractors, consultants, designers and others who stake their reputation on successful execution. If they succeed, their…
Google traffic research tactics in affiliate marketing
We all know that commenting, and especially e-book and article writing, are among the absolute favorites among successful affiliate marketers, blogs bar none. Attracting visitors is one thing, but getting those visitors to actually convert is quite another exercise. The problem is that many newbies comment and post on sites and with publishers that are…
Leaders and AI Organization
For decades, business writers and experts have provided business leaders with a variety of ideas, theories, and processes to help them manage and lead change in their organizations. These prescriptions, while invaluable at the time, can challenge leaders planning and implementing AI change today. The difference is that business leaders must be able to not…
Marketing Communications Definitions
Marketing communication (MC) is the only way for companies to move products, services and ideas from manufacturers to end users. Makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mixed bag in which advertising and sales promotion play vital roles. Types of MC include advertising, public relations, and sales promotions….
e-Marketing strategy: 7 dimensions to consider (the e-Marketing mix)
What is electronic marketing? E-Marketing is still quite a controversial topic to talk about, as no one managed to unify the various theories around it; However, there is one thing about which there is no doubt: that e-Marketing first appeared in the form of various techniques implemented by pioneering companies selling their products over the…