How to create a brand? There are four effective steps in the branding strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers. brand sponsorship develop the brand What is brand value? Building a brand is no different from founding your business. It takes time. You…
Category: Digital Marketing
The Peter Parker Moment
Anyone who knows me knows that I love superheroes. Sure, they’re tacky, cheesy, and predictable. Those are just reasons though, and since when do people like things because they’re logical? Superhero stories speak to us because there are so many factors woven into them. There’s something for you there, whether you love adventure, power, the…
Top 4 Digital Marketing Trends in 2021
If you’re a seasoned digital marketer, you may want to stay on top of digital marketing trends. This is important for professionals who want to continue improving their skills. Every year there are many changes in the world of digital marketing. Therefore, you must have a solid understanding of algorithms and other features if you…
5 important strategies that big brands implement with influencers
Traditional forms of advertising no longer work. Commercials and online ads are easily overlooked, skipped, and muted, leaving budgets with little to show for customer acquisition and brand awareness. It’s 2018 and people are seeking information from those they trust or view as experts. That’s what makes influencer marketing so valuable. It opens the door…
Choosing a direct mail marketing company
Direct mail marketing is a complicated business and if you don’t take the time to do it right, you’re just wasting your time and money in an empty mailbox. In today’s tough economic market, all businesses need to spend money on advertising. Small businesses, especially, need to be careful how they spend their advertising dollars….
Tips for Outsourcing SEO Services
Search engine optimization is vital to getting a better ranking on Google and other search engines. Since the large fraction of website traffic comes from search engines, a website unranked in the search results pages cannot expect any conversions or ROI. Most of the companies prefer to go through the website optimization process themselves by…
How to set the ISO for Canon EOS 5D Mark II
Digital camera ISO adjustment technology replicates the rated speeds of films of yesteryear. In very general terms, ISO is the sensor’s sensitivity to light in the same way that film sensitivities were more or less sensitive to light. But there are differences between film and digital sensors; specifically, as the sensitivity setting on a digital…
Business – Opportunity to earn money online
Opportunities to earn money online on the web. It can be with or without a website. Ways to make money even without a website are online surveys, selling on eBay, writing, surfing the internet, and reading email. While examples of opportunities to earn money from a website are placing ads on the site, blogging, and…
Methods of Generation of New Ideas for Entrepreneurs
Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use various methods to help generate and test new ideas, including focus groups, brainstorming, and problem inventory analysis. The following are some of the key…
3 Tips for Telling Stories on Social Media
How to Build Better Engagement for Your Business Stories predate TV, the internet, and social media, but they’re a big part of the modern marketing landscape. Social media is, or should be, a big part of your marketing strategy, no matter what line of business you’re in. Storytelling on social media can increase your reach…