It is not easy to create a postcard marketing campaign. It’s not just about distributing postcards. For an effective marketing strategy, you need to know your customers and what is attractive to them.
Marketing is not just about advertising. So that you can get a better view of the basics of the postcard marketing campaign, here are some of the steps to follow.
The first step is to research your market. Before creating your products, you must first do your homework on your audience and know who would find your product advantageous. Apart from this, you should also have an idea of the group of people that your project can cater to. For example, if the products you sell are household cleaning supplies and equipment, then you should focus on cleaning companies, housekeepers, and lodging establishments such as resorts and hotels.
You can also base your products on age or gender. Besides this, you can observe the spending habits of your consumers. In this way, you will have an idea of what is the basis of their decisions regarding the purchase of products or services. By knowing your market, you will gain insight into the potential consumers you may have.
Second, you need to conceptualize your postcard display. Your postcard design should be one that your audience finds attractive. If you are targeting young people then you should go for colorful designs.
But if you have older consumers, then you should wear formal shades. However, sometimes it just depends on the product you are advertising. One thing to keep in mind is that the design should be clear so that you can get the message out of your postcards without much difficulty.
Once you have chosen your design for your postcard, the next step is to print them. You can find numerous walk-in print shops or some online printers for convenience.
For online printers, all you need to do is submit your design and pre-print it. With prepress proofing, you can preview your design before printing. Through this, you can check if you don’t like the design, if there are typos or flaws in the design before proceeding to the actual printing.
The fourth step after printing the postcards is to create your mailing list. This is a collection of names and postal addresses of some of your prospects. You can also limit it by age, location, gender, and other details.
You must decide whether you want a consumer list or a business list. Brokers or some data providers are the sources for these mailing list addresses. You should always check if they are reliable and if their lists are complete.
The last step in the postcard marketing campaign is to send these postcards to your target population. You will send the postcards to the people included in your mailing list through the help of direct mail. You can even shorten your design production process, address list creation, and mailing by contacting online printing companies that offer ready-made designs and templates, mailing lists, and direct mail preparations.
One way to indirectly solicit response from your target audience is by adding promotions and benefits that they can use when purchasing your products. This way, you will know that the postcard attracted them to buy your product. When you use these five easy steps, you will find that your postcard marketing campaign has no problems.