In a statement, content writing is optimized writing that acts as a bait for search engine crawlers. The purpose of content writing is to satiate search engine crawlers as well as convey quality information on the specific topic.
There is a noticeable difference between content writing and generic writing. Under generic writing, you would come across different forms of writing that are essentially not written for the web.
The purpose of content writing is to keep search engine crawlers active, as a result of which, they can crawl specific pages. Due to crawling on the pages with keywords, there will be a boost in search engine ranking. The writing task is done by an experienced content writer who has intensive experience writing on various topics. Content writing isn’t actually creative writing, but even so, it’s no less than that. Here the purpose is to create content for the web, and the need is for tech-savvy creative writers.
Ideally, the content writer can be a stay-at-home mom, a company CEO, a marketing executive, a student, a technocrat, or really, anyone under the sun. Writing content and writing a literary genre are two sides of the same coin. Both are read with different sensibilities!
A literary writing such as a short novel, a poetry or a drama has a delicacy and creativity that demands closeness with nature and makes use of different facets of literary resources. These devices are individual creative units that cannot be managed by any one content writer.
SEO writing is the part of an optimized writing where emphasis is placed on keyword density. The content writer is asked to write about a specific set of keywords. The writer has to insert those keywords within the article. The search engine optimizer also provides writers with keyword phrases. These keyword phrases are meant to increase search engine ranking and boost optimization activity.
Similarly, article writing also falls under the scope of optimized writing and the process is carried out with the help of a trained content writer. Under SEO article writing, 300-500 word articles are produced and marketed on article marketing directories. Here again, a specific set of keywords are incorporated into the article and a distance is kept. This set of keywords are placed at a distance in such a way that the symmetry and sense of the article are not affected.
Remember, whatever form of optimized writing you adopt, the quality of the content needs to not suffer at any price.