When you have a website, the only thing you must have if you are going to survive is traffic and the best type of traffic you can have is natural traffic. Two reasons for this are that you have driven traffic to your site and were not paid for the traffic. However, it can be difficult to see your website at the top of search results for the keywords you have. Here are five search engine optimization tips that you can use to drive traffic to your website with your improved ranking.
When you write your meta tags (your title tag and your description tag), you need to put keywords in them, usually near the beginning and more than once. Be sure to use those keywords because the search engines will use their prominence, density, and weight to determine where the website will rank.
– Keyword salience is how early you use your keyword.
– Keyword density is the proportion in which the keyword is used among the other words
– Keyword weight is how many times you use a keyword and/or phrase on the page.
When talking about search engine optimization, make sure you don’t use keywords and avoid using words like “or”, “the” and “and”.
Have navigation links on the right or bottom, never the left of the page
Have Alt tags on your images
When you’re optimizing a website, remember that search engine spiders can’t read images or photos. Spiders can only know what your photo/image is by reading its alt tag. Include keywords in the HTML line so you can improve the weight and keyword density of your website.
Place keywords at the bottom of the page
What is an anchor link? It is the actual link text on a website; this is what a visitor will click on to take them to the page they want. Having many links that relate to your website can have a huge impact on your SEO ranking. Make sure your anchor text includes keywords/phrases.
You may think that effective SEO is difficult to achieve. However, with these five tips, you can make an impact on your search engine rankings.