Just think! Dedicate at least six hours a week to increase awareness, traffic, and sales for your business at little or no cost. There are almost 90% of marketers who have stated that with the help of social media they have gained huge exposure for their business.
- Increase in Acquisitions of New Clients – The main benefit of social media marketing is that you will have the opportunity to connect with networks of potential customers that you might not otherwise be able to find using other regular marketing techniques and even SEO.
- Improved brand loyalty- Texas Tech University released a report that brands participating in social media channels enjoy privileged loyalty from their customers. The report concludes: “Companies need to take advantage of the tools social media gives them when it comes to engaging with their viewers. A very well planned and timed strategy could go a long way in distorting consumers into brand loyalty.” Another study published by Convince Convert found that 53% of Americans who follow brands on social media are more loyal to those brands.
- Increased brand recognition- Every opportunity you have to syndicate your content and increase your visibility is important. The social networks you own are just new channels for your brand voice and content. This is significant because at the same time it makes it easier and more accessible for new customers, and it makes it more familiar and familiar to existing customers. For example, a frequent Twitter user might first hear about your company only after stumbling upon it in a newsfeed. However, an apathetic customer might become more aware of your brand after seeing your presence on numerous networks.
- Client retention – Web platforms are the perfect places to chat with your customers about new products, extraordinary promotions, or just to educate them about your business. Through consistent and FREE communication, you can keep your business in front of your customers’ eyes, which, in turn, will lead to repeat business and referrals. Keep in mind that the key to this type of communication is to be rich in content; do not use these avenues to present your product or service.
- quick results – Successful and undefeated implementation of an SMM plan will generate almost instant results for your business. This boost can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or television ads, where your customers disappear once the ads go off the air, these benefits of the web platform will continue in the long run as long as you keep communicating and updating your existence on social media.
- More chances to convert- Every post you make on a social media platform is an opportunity for customers to convert. When you create followers, you will simultaneously have access to new customers, recent customers, and old customers, and you will be able to interact with all of them. Every blog post, image, video or comment you share on your social pages is an opportunity for someone to react, and every reaction could lead to a site visit and ultimately a conversion. Not every deal with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is important. “The four elements of any action and how to use them in your online marketing initiative”, “opportunity” is the first element of any action.
- Higher conversion rates- SMM results in higher conversion rates in a few different ways. Perhaps the most important is its element of humanization; the fact that brands become more humanized when interacting on social media channels. Social networks are a place where brands can act like people do, and this is important because people like to do business with other people; not with companies.