Continuing education, new technologies, and product demonstrations are good reasons dental offices attend a trade show. It’s easy enough to come back from a trade show, get back to the normal rhythm of things, and forget to make sure you’ve made the most of the experience.
To ensure that your time away from the office and money spent on attendance benefit your practice, do a proper follow-up that includes these five steps.
Review with staff
If certain staff members joined you for the trade show, give them the opportunity to share what they learned at your next staff meeting. Your staff will feel that you are investing in their growth and development by reducing turnover, and other team members will benefit from hearing the lessons learned.
Good dental practice management must monitor staff retention and performance.
“Employees who feel that their own career goals are supported will care more about their contribution to their practice and see it as a valuable part of their career path.”
– Dentistry IQ
Assess practice needs
Now that you’ve seen the best of the best technology and tools on the market, meet with your team to assess the needs of your practice. This should include where you are in current software and services contracts to understand your schedules, as well as staff bandwidth and finances to implement. Getting an earnings report from DDS can help you show your finances as you look to spend additional money.
It is important to have clear goals and expectations for new technologies.
“The key is to determine the specific use of the technology. Will it be to provide a better presentation and education of the case? Will it be used to improve efficiency throughout the practice? Or will it project to your patients that you will stay up-to-date with the progress? ” in dentistry? Once the specific reason is identified, you can come up with the appropriate action plan. ”
– Journal of Dental Economics
Evaluate special offers
Now that you have reviewed the needs with your dental practice staff, review the special offers promoted during the trade show. Often times, certain vendors will try to lure you in with only good deals within a specific trade show time frame.
This could make the timing of implementation more critical for you and your staff or alter what you thought was your financial situation to add the service or technology. Be sure to discuss these offers in detail with sales reps, and get everything in writing for your legal team to review before taking the opportunity. Some special offers do not deserve the additional clauses or charges that accompany them.
Share your experience on social media
Your patients want to know that they have made the right decision in dental practice. Sharing about recent continuing education or learning opportunities you participated in at a trade show or conference can give you the assurance that your dental office is a smart choice for your dental health.
Marketing your dental practice is an important aspect of your job. Social networks allow you to establish a relationship with your patients.
“Relationship marketing through social media helps your practice shift away from what it does (dentistry) and focus on the things it makes possible.”
– The American Academy of Cosmetic Dentistry
Regularly monitor your efforts by doing a DDS Marketing Report to see which posts are doing well on social media and it will inform your team on what to share about future trade shows.
You now have the tools to effectively track your recent trade show experience. Meet with your staff and start the conversation about next steps.