Mobile phones have become the preferred medium for online shopping. Shoppers are deliberately ditching desktops and laptops and grabbing smartphones to buy things because they’re more convenient. Therefore, with the mobile shopping revolution quickly taking hold, it has become imperative for e-commerce to optimize their stores for mobile views.
However, while a considerable number of online shoppers are seen buying things online, a much larger number have complained that the pages are too small to be accessed on mobile device screens. This requires immediate action by all retailers to make their store mobile responsive, regardless of the platform used to build them. Fortunately, if your store is built with Magento, things are quite easy as many expert Magento developers have recommended effective practices to make the site mobile-ready. Catch up with some of them here.
Update your store with the latest version
Magento Commerce aims to provide “hassle-free shopping everywhere”. It comes with Mobile First Commerce, which helps optimize the store for smaller mobile screens. So, if your website is running on any older version, the first thing to do is to update it to the latest version of Magento Commerce. Mobile-first commerce secures everything at once, from mobile-optimized checkout to responsive themes and UX/UI optimization.
Work on loading speed
If your store doesn’t load fast on desktop, it will be even slower on mobile screens. Also, the layout will not appear or click on any element on the page will not work. If more of your customers are accessing from mobile devices, then before you lose a big sale, optimize load time with the caching plugin, optimizing images and videos.
Provide simplified payments
The reason why more people buy via mobile is convenience. Convenience is one-touch paying with PayPal, Google Pay, Amazon Pay, or other eWallet integrations. Therefore, the optimization of mobile e-commerce also implies the optimization of the checkout process. While the MagentoCommunity simplifies mobile payments with digital wallet integrations, solemnly join the Magento Community Initiative to gain access to apps like HiConversion that help in optimizing the checkout process.
Reduce Third Party Ads
If your Magento site is flooded with too many pop-up ads, floating tabs for deals, offers, etc., it can annoy users viewing the site on mobile devices more. Therefore, it is better that you reduce or eliminate the ads and instead funnel the ads or offers to the customers through your emails.
Replace heavy content
While a fair amount of high-quality content gives you an edge in SEO and also looks good on larger screens, it can bog down your site when opened on smaller mobile screens. Half of the content can be cut off the display screen. For mobile optimization, you need to pare down the content and organize it into smaller chunked sections. Sufficient white space is also an important element to improve mobile readability.
Without a doubt, mobile eCommerce optimization is easier with the Magento platform. So, worry no more with your unoptimized website leading to substantial loss of sales, but turn to a team of expert Magento experts who can make your store great for mobile traffic.