Google, the biggest tech giant, has introduced Android Instant Apps, the newest approach to run Android apps without installing them. To describe it in simple terms, it’s just a new feature that will allow users to open and use an app just by clicking on the referral link without having to download it. Experts pointed to Android Instant Apps as the light versions of the original native apps. While the key purpose of introducing such a version is to help users access exclusive mobile apps directly from social sites, deep linking, messaging, and web search. By tapping the link, users are redirected to the mobile web space, where they can access all the features of the app. So, in the world of convenience, these instant versions open up new opportunities for companies to expand their user base. It is extremely convenient for users to run mobile apps without worrying about installation process, memory space, etc. This is the opinion why students should consider android instant apps for their business.
Improve user experience
One can clearly see that instant apps are a great way to run Android apps with minimal friction. While they will bridge the gap between native and web apps, users will get a faster and smoother onboard experience. Businesses can reach a large number of users by not requiring them to go through the hassle of installation. Therefore, instant apps are suitable for single-purpose applications such as bill payments, checking travel schedules and shopping, etc.
Save phone memory space
The best thing about the Instant version that will make it preferable to users is that it does not consume any space in the internal memory of Android devices. This gives mobile learners an added advantage as they can easily attract more target audiences to use their apps. Its instant version allows users to launch it instantly, use any particular function without consuming memory space.
More visibility and downloads
With instant mobile apps, it becomes quite simple for users to know if it is good or not. While one of the biggest challenges for marketers is compelling the target segment to buy and install their app. Instant versions that work as both an app and a web page come with more visibility in web search. Users could view them while searching for something relevant on the web and launch it directly on their devices. Therefore, such applications are more likely to be downloaded, as the attracted users will eventually seek to install the full and real version upon learning of its functionality.
Less emphasis on app analytics
With Instant Apps, businesses no longer need to track detailed analytics like number of downloads, session time, or store ratings. All they need is to deliver captivating user experiences, drive traffic from external sources, and increase user retention. The ease of use and random participation automatically attracts more users and engages them with the app.
With no installation required, Android Instant Apps will definitely bring an exemplary app experience to users. Also, the charm is that they are based on conventional APIs and Android source code. So there is absolutely no need to create a separate app to support the instant version, just update the existing one.