You may be missing a lot of new leads if you hide your email sign-up form in the bottom footer section of your home page. It is a mistake to underestimate the purchasing power of a well-targeted subscriber list of people who have given you their permission to email them. Also remember that email lists…
Category: Digital Marketing
Personal improvement inspired by the competitive bodybuilder
Josh Wade’s new book “Becoming a Stronger Person” is destined to be a hit with male and female readers alike. In addition to telling his personal story of how he became an accomplished competitive and professional bodybuilder, Wade provides inspirational and practical advice on how to live life to its fullest potential, increasing your physical,…
Contextual analysis of social media in Uganda
Throughout the world, the use of social networks has become a tool for ‘insecurity’ and for generating social change that leads to peace. Much of the impact was felt in the Arab world, and some in the West, brought on by economic social discontent and mismanagement. Apart from North Africa, the rest of the continent…
Friend, friendly acquaintance, or just an acquaintance?
How many times have you heard someone refer to another person as their friend and wondered how close the two people really were? What makes someone a friend rather than a friendly acquaintance rather than just an acquaintance? We all come into contact with a wide variety of people in the course of a regular…
Why is the Obama vote necklace so special in America?
Michelle Obama’s Vote necklace is all the rage right now. What is special about this jewel? Everyone was asking where to get this necklace. The wait is over now. She is known for her charities and participation in social activities and is outspoken with society. It is listed as the best FOTUS in the history…
10 key online marketing metrics for your business
Sometimes it helps to remember the cliche. What cannot be controlled cannot be measured. Assuming your brand has adapted to be digital savvy and connected with important users for your bottom line. Online marketing strategies have been carefully designed and intelligently implemented. But what about tracking these efforts? Measuring performance and comparing results against an…
How to Create an Effective Content Marketing Strategy
Are you looking to design and implement a new content marketing strategy? Not sure where to start or need help with your project? If yes, then this article may just be the ticket. When it comes to a core content marketing strategy, it can be broken down into the four key components of substance, structure,…
Is it worth the effort to create links for your website?
In the past, online marketers used link building to create tons of backlinks to your website to increase search engine rankings. And it worked. But in 2012, the Google Penguin algorithm update prevented websites from spamming their search results. In particular, those websites that bought links or obtained them through free link building sites designed…
Ready to create your company newsletter?
Online newsletters (also called ezines) have become easier to create with the availability of templates and tools like Constant Contact. All you have to do is add your text to the template and send it to your readers. Although there is a lot of discussion about blogging vs. newsletters, you can have both. Generally, with…
How to choose an after party cleaning service?
Hosting a private home party or hosting a business event in a certain location often gives everyone a chance to express themselves. In fact, party times turn out to be the best times in life. Unfortunately, after the party you find out how much trouble has been made. This mess can range from general trash…