Introduction A great way to add credibility to your book is with testimonials. Nothing helps give your book more credibility than a positive quote from a prominent figure or person who is knowledgeable in the field of your book’s topic. Credibility is essential for your professional success and for the sale of your books. Here…
Category: Digital Marketing
Time to get serious about voice search optimization
How to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology means for your business. It is such an important topic that I decided to write a second part related to SEO this week. From the Google Assistant to Siri, people are talking instead of typing…
Authors: How to Use YouTube Effectively to Market Your Books and Position Your Experience
I have had a YouTube channel for years. Until recently, it didn’t have a focused topic. I was all over the place uploading videos that addressed many topics. Whatever I crave, I would turn on my camera or iPhone and voila! a video was created. Although some of my videos received thousands of views, most…
Top 10 Marketing Concepts for Small Business Marketing
Over the past decade, more and more people are laid off, downsized or tired of their corporate jobs and embarking on the journey as small business owners. Unfortunately, most new small business owners don’t consider their marketing plans or strategies. There are many marketing concepts for small business marketing to consider and plan for, but…
4 strategic planning tools for business model innovation and business strategy design
There are strategic planning tools for just about any goal a business executive can conceive of. However, for managers and entrepreneurs who want to innovate their business model, it can be a challenge to make the leap from conventional thinking to the kind of creative but realistic thinking from which the next generation of sustainable…
How to promote your business on Facebook
Regardless of whether yours is a small or large company, Facebook is an online platform that you cannot afford to ignore when it comes to promoting our company. The modern trend is that most consumers search the web for even local businesses, most of which are on Facebook. In addition to its position as the…
Does your teenager post selfies?
You may have noticed that the most important thing now is taking “selfies”. This is when you take a photo and share it with others, be it on Facebook, Twitter, Instagram, Snap Chat, or any other way of sharing on social media. Taking and posting selfies is not a bad thing unless it is used…
What is SEO or search engine optimization?
SEO or search engine optimization is a very crucial technique or process for people who depend on their websites to generate business. Or you are trying to. The mere fact of having an online presence through a website is useless if several pages of the website are not optimized for search engines. SEO is a…
Leadership Lessons for Uncertain Times: Lessons for Leaders from We Are Marshall
The movie We are marshall tells the story of the rebuilding of Marshall University’s football program after a tragic plane crash in 1970 that killed nearly the entire team and coaching staff. The university president was on the verge of suspending the program when students and the community persuaded him to rebuild it. Matthew McConaughey…
Top 15 Local SEO Tools to Improve Your Ranking
The importance of local SEO Local SEO is an essential part of your SEO strategy, especially if you are a small or medium-sized business that relies on the business of local clients. There are many different strategies you can implement, from optimizing your content using keywords to submitting your NAP (name, address, and phone number)…