There is no magic formula for writing a film treatment format. Format the movie treatment according to your target audience. There are two main audiences, the audience that will ultimately see the movie and the audience or people who will initially judge its merit. Also, the executive will seriously consider how well the audience will…
Category: Digital Marketing
How to use videos for marketing
The reality is that marketing videos are very effective. The first thing that probably comes to mind when you think of marketing videos are demo videos or “how-to” videos. That’s because video is the easiest technology to use when you want to explain something to your target audience. It is the best alternative to being…
How SMS Marketing Could Benefit Your Business
The use of SMS marketing in B2C is becoming a popular way of advertising to consumers through their mobile phones. Businesses typically approach mobile phone providers to send content via SMS (short message service) messages to mobiles. All mobiles can receive SMS text messages, which makes SMS marketing extremely invasive but also effective. The key…
Mind mapping your journal entries
Grouping, also called Mind Maps, is a great way to save space and time when journaling. For those of you unfamiliar with mind maps, you can Google the words or read one of Tony Buzan’s (the creator) books. At the end I have included the ten basic rules of mind maps. A mind map is…
Stop wishing for a better life and embrace the one you have now
The grass is rarely greener on the other side Let’s be honest: Are you happy with your life or do you wish things were different? For example, how would a life coach rate you? Would they make adjustments here and there or would they give it their approval? Sometimes we allow our negative emotions to…
What to do with email subscribers so they don’t ignore you
You’ve probably gone to great lengths to get someone to join your email subscriber list. But do they ignore your emails or even unsubscribe almost as soon as they sign up? Email marketing is still the most effective form of online marketing. So you don’t want to give up on building your email list. You…
Common sense is no longer common
A few weeks ago, I was doing a therapy session with a couple who were having a very strong argument. The language was harsh and they weren’t moving towards solving the problem. I jumped in with a tip. The husband immediately turned to the screen and said, “Linda, that sounds too much like common sense….
Branding and social media strategy: what is reverse branding and why is it important?
In social media marketing, brands have to get personal. Doing this will create strong marks. Reverse branding is when a customer creates a brand with their own brand. This is critical to building strong brands. One of the fundamental rules of social marketing is that customers and the brand must create relationships with each other….
Be realistic about cross references
As you build your business, you naturally explore different avenues of networking for new opportunities. One of those sources is the cross reference. Cross-references are strategic agreements, formal or informal, between companies that serve similar markets to exchange their customers’ contact information with each other to market their complementary products or services. For example, web…
Why are major companies using data science?
Before discussing what data is, let’s consider the term “DATA.” Textbook definitions state the most basic definition of what data is: a collection of raw facts stored in a repository and processed when necessary. But, in fact, it is much more than that. The content we read in our newspaper every day in the morning…