Whether it’s praise or complaints, you can learn a lot from customer feedback. If you pay close attention to it, you’ll find out what works and what doesn’t work for your customers. You can also identify gaps in your products or services that you can fix.
You will find out:
If the purchase process works
If you find that you get a lot of abandoned carts as well as emails asking you how to do things or finding something on your website, it’s a sign that the process isn’t working. Then you need to renew it according to customer feedback.
How well your website communicates
Your website likely has FAQs designed to answer questions before they contact you for information. If you get asked many times the same question that is in the FAQ, you may need to correct the keywords used or the title so that your customers can better find the answer.
Whether or not your shopping cart works
If people want to buy what you’re selling and can’t due to a faulty shopping cart system, they’ll contact you. Listen carefully to their experiences so you can fix it quickly.
If your sales pages convert
If you have a lot of views on your sales pages but not a lot of sales, then you need to revamp your sales pages. Even if no one contacts you but you get results and you don’t convert, there’s a problem.
If there is a problem with your product
Buyers will be quicker to tell you about a problem with your product or service than if something is good. Therefore, it is imperative to listen when they talk to you about a problem, even if you initially disagree.
If there are gaps in the products or services
When a customer buys a product from you, give them time to enjoy it, and then send them a survey with a couple of open-ended questions designed to find the gaps they’d like to fill.
How to improve a product
When customers give you feedback, you can often learn how to improve your product. When a client comes up with a great idea, take it for what it’s worth and make it better.
what you’re doing right
Yes, from the feedback you can also learn what you are doing well and what your customers want. Then you can do more to increase your income.
Help you generate new ideas
Every time you get feedback, whether it’s on social media or in a survey, if you read carefully, your creativity will kick in and you’ll get new ideas for new products or services.
Learn new ways to use your product
Many times, customers will send you feedback and tell you about a way they’re using your product that you hadn’t considered. Knowing about these new ways to use your products can help you improve your marketing efforts.