The other day a gentleman asked me if my company would lend him a fully equipped mobile oil change van. He would, in exchange for this, in the Great State of Ohio help our company market to corporate employees of some of the largest companies there.
He would set up a marketing campaign and sign up customers to get their oil changed while working on the property. He would also help me market this in Las Vegas as his son lived there and they could also set up in the corporate offices and develop a regional business and gain more market share for my company.
We started discussing this and since we already did such services, we wanted to know if he was capable of doing something that we couldn’t or if he knew something that we didn’t. He did not do it.
Let me set the record straight though, the best way to market to corporate employees for mobile oil changes is to hire the Human Resources Department and schedule a meeting with them and the facility maintainer and discuss this. Once he eliminated any environmental issues he had, the hiring manager could move on.
Then, every three months, the mobile oil change van would be scheduled to change the oil and two days beforehand a memo would be sent out for people to sign up on a sheet. The night before they would fax this to us and we would know how many cars, what types and we could pick up any special oil filters that are not already in central supply. Well folks, this is how it’s done and it works like a charm. Consider this in 2006.