Since the mid-2000s, the driving trend behind web design has been minimalism. Minimalist web design is based on the idea that less is more when it comes to creating an attractive and easy to navigate website.
However, thanks to new advances in software and coding, a new movement toward maximalism is beginning to take hold. So what is maximalist web design?
If minimalism is about basic shapes, a monochromatic palette and using only what is necessary, maximalism is the opposite. A more grandiose and committed approach that is associated with excess, extravagance and a diversity of aesthetics that aim to break the rules and create a more vibrant result. In terms of web design, this means taking full advantage of the new software and code that is available to designers, so that they can break the mold of the current minimalist effort.
Incorporating maximalist principles when designing a logo or website can help your brand stand out from the crowd due to the bolder nature of color choices and layouts. Facebook or Instagram are good examples of how your brand can stand out, as as you scroll down your feed, your logo and design styles are likely to jump off the page compared to the light or pastel color choices you’ve made. other companies. in recent years.
Of course, maximalism is in danger of being too colorful, too garish, and too exaggerated. Unlike its minimalist counterpart, which is always a safe bet, it’s possible to go too far and create a backlash that didn’t need to happen. This is why the move away from minimalist web design is not a quick one, at least not yet, due to the potential to turn away visitors.
Attributes of maximalism
There are certain attributes that differentiate maximalist web design from the current trend of minimalism. One attribute is that the world beyond web design, including fashion, is embracing this new trend, which means that web designers are up to date with current events that make their creations even more profound.
Big Colors – Perhaps the most recognizable attribute of these new trends is the use of big, bold color schemes. The more, the better it looks in terms of how colors can be combined to create new and exciting compositions. For web designers, this bold new use of color has opened up a whole new world of possibilities.
Bold Textures – By mixing color with palette layers, you create a more vibrant presentation that makes for an eye-catching design. The textures now seen in backgrounds and in page sections give designers a way to draw attention to certain areas directly.
Brave Combinations – This new approach not only enhances colors and textures, but also creates new combinations of visuals, graphics, and technology that grab attention and create a new, exaggerated look.
Another attribute is that doing everything possible means a greater variety of options. Due to new software programs, you can choose to make each website distinct, attractive, and as eye-catching as possible. Considering that change always creates positive ripples, the timing of this new move couldn’t be better.
It should be noted that minimalism and maximalism often change places every ten to fifteen years, which can be seen in the fashion trends of different decades. After all, the 1980s were a bold change from the 1970s in terms of color, texture, and overall appearance. The same can be said for maximalist web design that is now replacing the minimalist web design that has dominated since the mid-2000s.