The tasks and trends of advertising, promotions and marketing have undergone many changes in recent years. For example, while print newspaper publishing has seen a decline, a major trend today is more towards electronic media. Therefore, print ads are rapidly being replaced by digital ads.
“Advertising, promotions and marketing will continue to be essential for organizations looking to maintain and expand market share.” (BLS.GOV)
what are others Popular advertising, promotions and marketing tasks and trends today?
What else is happening today in the world of marketing? These are some trends and tasks performed in the industry:
1) A popular trend today is to target existing and potential customers using social media and other similar means. This helps establishments to easily reach their target audience.
2) Today’s ads must be planned by marketing managers so that they can reach their target audience. It is necessary to develop new strategies based on the specific requirements of the product or service being marketed.
3) It is necessary to identify factors such as market characteristics, cost and mode of advertising media so that promotional activities easily reach a wider audience. It is also advisable to develop a pricing strategy for the products that have been marketed.
4) Marketing campaigns can create interest among customers using websites, social networks and live chats. These promotional activities encourage existing and potential customers to open a channel of communication with the organization.
5) The multiple channels of communication that open up with customers can help marketing managers monitor trends for new products and services. This helps determine the specific needs of the client and ensures that the advertising strategy is successful.
“Identify, develop or evaluate the marketing strategy, based on knowledge of the objectives of the establishment, the characteristics of the market and the factors of costs and margins” (Onetoneline.org)
Organizations are now focusing on reaching their niche audiences instead of marketing their products and services to everyone. The new products that are introduced in the market must be planned and their promotional activities must be strategic in such a way that they can make use of the new trends, such as social media advertising, effectively.
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