Welcome to your competition’s worst nightmare! Imagine an insurance sales system so pervasive that:
1. Stand apart from the crowd like the undisputed expert in your field
2. Pre-sell your prospects, making the appointment just a matter of finishing the paperwork
3. Generate lots of warm leads of your target neighborhood and demographics
4. They cost less than direct mail or telemarketing and present it as a true professional
5. Make you wonder, “Why didn’t I do this in the first place?”
Imagine appearing in your own half-hour custom scripted cable TV infomercial, the undisputed expert in your field, speaking directly to your ideal prospect in a smooth pre-sales interview format. Your audience is selected with the precision of a surgeon by the cable channel that broadcasts your show. For less money than you thought possible, you position yourself as the expert in your field, generate tons of warm, pre-sold leads, and send your competition to therapy.
Once your TV infomercial insurance sales system leaves our production studio, you air it as often and as often as you like. He directs his program to attract prospects for health insurance, life, annuities, home, auto, any type of insurance. The national average cost to watch in prime time (7:00 pm to 11:00 pm) on local cable channels in most markets is incredibly low, at $150 to $200 per half-hour show. This is less cost per thousand exposures than you spend pestering people with spam or telemarketing.
a strange secret
Let me tell you the weirdest secret I’ve learned in my 40 years of selling. I’m just going to throw this at you, and when you hear it you’re going, “Oh, I know. That’s too simple to work with.” Most people dismiss it as too simple. Maybe that’s why most insurance agents (90%) fail in eighteen months.
Here’s my secret: people buy things from people they (a) like and (b) admire. Also, people can’t help but like the people they admire the most. In fact, the more they admire you, the more they like you and want to buy from you. So if you have an insurance sales system that positions you as the “expert” in your field, people will be irresistibly drawn to you and want to do business with you.
Remember the first closing technique you learned in “How to Sell Insurance 101” about assuming the sale? Being the expert is a ridiculously easy way to not only take on the sale, but also force your prospects to take on the sale. The subconscious dialogue in your prospect’s mind is, “Naturally, I assume you’ll let me buy this policy for you… won’t you?”
You may be surprised to learn that you can become the “expert” in your field much easier than you think. Furthermore, there are probably few, if any, insurance agents promoting themselves as experts in their local market, and fewer than few with their own system of selling insurance on TV infomercials. This prime location “real estate” on your hometown cable channel is probably yours for the taking.
When you appear on television, you set yourself apart from all the other insurance agents. Your image is larger than life. After all, only experts are good enough to be on TV. Your image skyrockets because you rise above the pile of spam and telemarketer dogs fighting for leads. Your prospects come to you, ready to hear more, willing to take your advice, able to do business. You are the expert. You’re on TV!
How does it work
You come to our production studio in Tucson, Arizona, where we do all the recording, editing, pre- and post-production work. Our job is to make you a star. We only use the best professionals, from camera operators to makeup artists. I have been in the insurance business for decades and understand the issues and frustrations growers go through in the field. This is not an ordinary insurance sales system. We do our best to separate you from the agent pack your prospects usually send packing.
The 30-minute interview format has been proven to be the most believable, convincing and friendly TV show format. You have time to dig into the concepts in a way that your future clients can really understand. You reveal your personality in an audiovisual dimension as a guest in your living room. You are one of the family. You show how you are different, better, more knowledgeable, more comfortable and caring than other agents.
We start with a pre-production interview session to identify and rehearse 10-20 key questions and answers. When he’s ready, we’ll roll the cameras with me to interview him in easy, conversational dialogue on the same familiar topics. We cut out awkward pauses, tongue twisters, or mistakes, making you a savvy guest and polished professional. If you need an insurance sales system that targets a certain demographic or customer type, i.e. retired seniors, high risk drivers, new homeowners, small business owners, we’ll flavor the program for you. Cover topics of interest to them.
In the editing room, we pepper your show with appropriate testimonials, which can be stock footage or recreations of your actual clients. We repeat “grabbers” often throughout the show to catch channel changers who may be browsing for something of interest to watch. We show your phone number frequently and suggest you offer a free gift (we have free special reports on various interesting topics) “to the first 25 callers.”
You’re not casting The Clapper here. His TV infomercial insurance sales system and everything associated with it is tastefully produced, professionally orchestrated, and smells like the high quality of a live Oprah, Dr. Phil, or Larry King show.
More benefits for your marketing investment
Feel free to use our internal media buying services. There is a long learning curve in the cable television industry. Knowing the ins and outs can make a world of difference in your marketing campaign. Most insurance agents are happy to leave this heavy lifting to professional media buyers who are intimately familiar with cable networks. We are happy to handle this for you at no cost to you. Our insurance sales system includes after-sales service. We’ll negotiate time slots, better rates, market penetration – everything you need to get the most out of your marketing buck.
Another way to get more for your marketing buck is to upload your 30-minute TV infomercial insurance sales system to your website. Visitors to your website can get to know you in a way that shows you as a credible and professional agent, yet personable and approachable. You can also order our Special Pack of 200 Mini CDs. We fold your program into mini CDs with custom labels for you to use as client reminders, referral generators, or the ultimate “cool” business card.
The national average cost of a half-hour cable TV show in prime time is between $150 and $200, with larger markets more, smaller markets less. You may want to start running your show five nights per week to see how it works, then adjust the schedule as your need for leads dictates. The cost to us of producing your personalized half-hour TV infomercial insurance sales system is less than you might imagine. Most people assume the price is $20,000 to $25,000. It should be, but it isn’t. Please contact me by clicking on my bio below.