Twitter for me has been a great help to grow the business. It doesn’t necessarily make me any money, but it does solve the question that all business owners have: “Who is the person I should contact inside that building if I wanted to sell them something?” With Twitter, eliminate the “handlers” of celebrities. In the music industry and especially in hip hop music, you eliminate the bully manager who refuses to let you know who to contact at the record label. Basically, Twitter leveled the playing field and removed the middleman from the equation.
Are you an intermediary or an intermediary woman? Your business is done and now people can work to build direct relationships with artists, entertainers, athletes, business owners, executives and entrepreneurs. For example, to grow my business and radio show, I contacted and booked Transformers star Tyrese Gibson, Operation Hope’s John Hope Bryant, FUBU’s Daymond John and the ABC reality series “The Sharktank,” and several others that appear or will appear on my radio show.
Most importantly, I use my Twitter account to help other people, other black businesses, and other black entrepreneurs grow their businesses and leverage social media to grow and not just talk and play. I love the Verizon commercial when the kid tells his dad to stop tweeting at him from the back deck, but that’s actually what a lot of people use Twitter for. You can use it for much more than that. You don’t have to talk about worldly things. In fact, you can connect with the right people to talk about the right things to help you grow.