There is a growing number of online businesses today. Businesses try to reduce overhead costs simply by having a website. However, having a website is not enough. It is important to be visible to the market. Learning SEO strategies is practical in today’s World Wide Web. It offers leverage as the site can possibly make it to the first page of the search results. According to statistics, 80% of people who use Google only go to the first page to make a decision on which site they should visit.
Google is the largest company on the Internet today. It dictates the algorithm that would allow a better user experience. This means that Google has the power to penalize sites that violate the terms it has established. Given the recent changes in the Google Panda and Penguin updates, SEO strategies have also evolved. It is important to know a couple of tips to optimize your site.
1. Invest in the best content
After the Google Panda and Penguin updates, it is easier to index and optimize a website that uses extensive and informative content. According to internet marketers, content between 1,000 and 2,500 words ranks best in Google search results. This simply means that every site needs a competent web copywriter who can do all the research to provide useful information to readers.
2. Use social networks
In 2012, Facebook passed the 1 billion mark in terms of the number of accounts. According to a study, people today spend 8 out of 10 minutes checking their Facebook account. As for Twitter, Google+ and LinkedIn, these are also fast growing social media sites. Content shared in these places has the potential to go viral. Due to its popularity, Google decided to make social media a big consideration in how a site can rank.
3. Use multimedia
The purpose of search engine algorithm updates is to provide a better user experience. Since embedded photos and YouTube videos make online articles more readable, content that uses multimedia is more favored by Google spiders. When using photos, it’s also a good idea to put descriptions so that you can appear on image search results pages.
4. Use SEO friendly keywords
Using keyword tools, it is possible to determine the number of times a term has been searched for globally or locally. It is also possible to determine if the terms are competitive or not. This can play a big role when writing content. This is a strategic move as not all keywords are ready to be used. But, of course, it’s important to stick to the keyword density allowed.
Smart and effective SEO strategies are important as it is a practical way to maximize the internet. Given the fact that almost 100% of people online use search engines, there is a chance to increase site traffic, not to mention bring the business closer to its target audience.