Using Stock Images
It’s okay to use stock images, however designers should use them sparingly. When they use a lot of stock photos, your project can look unprofessional and even cheap at times. Plus, there’s a lot of stock footage that viewers can immediately recognize as they see it all the time.
For example, imagine a packaging design that has a stock image. Consumers will probably not buy this product as they would think that the quality of the product may be just as inferior in its design.
While graphic design and writing are two very different professions, it doesn’t necessarily mean that graphic designers are exempt from misspelling words.
They may think they can just run a quick spell check and that’s good enough, but many spell check systems can miss graphic design errors. As a tip, designers should pay close attention to detail and proofread their project before printing.
As an example, when brochures are distributed as part of an advertising campaign, there should be minimal, if any, spelling errors in the text. Otherwise this will fail. Clients are often unforgiving when it comes to such mistakes. They may not care about the business at all, as misspellings show a lack of professionalism.
Most people are not familiar with the term kerning, although it is easy to understand. This is a typography process, where the spacing between letters/characters is adjusted automatically or manually.
Kerning is crucial in certain situations, as when spacing is adjusted to letters/characters, this makes the wording readable and more pleasing to the eye. However, when kerning is used incorrectly and not given much attention, it can lead to significant problems, such as misinterpretation and damage to layout continuity.
Spelling errors aside, designers need to ensure that the project comes with correct grammar. Misused punctuation marks like a comma may seem like a minor problem, but a small mistake like that will cause many people to ignore the entire project.
designing for themselves
Finally, designers must keep in mind that they are designing for their clients. No matter who you’re working with or what you’re working on, it’s imperative that you follow your clients’ instructions and don’t make changes just because they make it look so much better.
As the saying goes, clients are always right and since they pay to create their graphic design, it is the job of the designers to help them achieve their goal.